[EVALUATION] Who would be the audience for your media product?

A pie chart showing data gathered from our questionnaire.

As part of our production, we had to decide on who the target audience for our media product  would be. As part of this, we looked at different elements of thrillers, the target audience for thrillers and how these elements and ideas compare to the parts of our thriller film.

Earlier in the project, we ran a questionnaire to help decide on the themes and ideas to go into our thriller - the results of this questionnaire can be seen here. At this point in the project, our target audience was teenage boys, as a majority of the people who took our questionnaire fell into this category, as shown by the pie chart.

Our film was inspired by
The Matrix.

Another thing that would influence the target audience of the film is the genre. Different genres would appeal to different people - for example, an animated comedy would be aimed at a family audience, while a horror film would be targeted at an older audience. Our film is a live-action psychological/technological thriller, influenced by films such as The Matrix and Shutter Island - both of these films have an age rating of 15, and are aimed at an older audience of teens and young adults. Our film would therefore probably fit into this category of films, therefore best suiting this audience.

Different genres also appeal differently to men and women - romantic comedies and horror films would both attract very different audiences, for example. This doesn't apply to all film genres, however, as some genres are aimed at a mixed audience of men and women, such as comedies and some thrillers. This means our film could appeal to both men and women, although it is aimed more at a male audience.

Overall, I think our film would be aimed at an audience of teens and young adults, with a mixed audience of men and women. This audience fits the genre of our film, and the film would be suitable for an age rating of 15.